Rapper Whiz Khalifa’s record label Taylor Gang has signed 25 college athletes to a Nil deal that will see them promote his new music.
According to sources, Taylor Gang has signed the students to promote a 45 Minute Beatdown on social media making it the first record label to join the Nil Space.
NIL, which stands for “name, image, and likeness,” and refers to college athletes’ ability to profit off themselves.
NIL gives players the right to the publicity that ordinary citizens already have, but that the NCAA previously didn’t allow.
NCAA athletes can now make money in business ventures without losing their eligibility after state laws and NCAA changes have erased rules that kept athletes from earning income in college.