Nike has confirmed that it has officially dropped Kyrie Irving and is no longer in partnership with the NBA player.
The Brooklyn Nets star is no longer under contract with the footwear giant after Irving shared antisemitic content on social media and then refused for a time to say he was against antisemitism or even pulling down the post.
“We have mutually decided to part ways and wish Nike the best in their future endeavors,” said Shetellia Riley Irving, his agent.
The decision to end the partnership also comes a few weeks after Nike announced that it won’t be releasing Kyrie 8.
At Nike, we believe there is no place for hate speech and we condemn any form of antisemitism,” the company said in a statement at the time.
Nike founder Phil Knight told CNBC in an interview last month that he believed Irving stepped over the line.
The Kyrie 8 was slated to be released in late November. Irving has been under contract with Nike since 2014.
Irving’s shoe deal with Nike was one of the NBA’s most lucrative deals, generating about $11 million in earnings for him every year.