Kenya Broadcasting Corporation, KBC TV, is the only local media house in Kenya authorized to broadcast the 2022 World Cup in Qatar.
In a presser by the Managing director, the media house warned other local media houses of not even thinking about breaching this exclusivity right of broadcast saying that they will haunt down those who violate the terms.
“We would like to bring to the attention of the public that KBC is the only station that has exclusive 2022 FIFA World Cup Free to Air (FTA) broadcast rights for both TV and Radio in the Kenya Territory and no other media outlet. Legal action shall be taken on any party that infringes on these rights’’, Samuel Maina remarked.
KBC has secured the rights to air all 64 matches with all set to air on radio and 28 on TV.
The group matches are scheduled to be held between 18th November-December 2nd while the round of 16 games will be played between 3rd -6th December while the quarter-finals will be played on 9th and 10th December.
— FIFA World Cup (@FIFAWorldCup) June 14, 2022
The semi-finals will be held on 13th/14th December while the third place playoff will be held on 17th December a day before the final.
“The breakdown of the 28 selected matches to be transmitted live on KBC Television is as follows, 18 matches during the group stages with a focus on the five Africa teams led by Africa Cup of nations champions Senegal, Cameroon, Ghana, Morocco and Tunisia, 4 matches in the round of 16, 2 quarter-final matches, the 2 semi-finals, 3rd place playoffs and the grand finale’’, Maina said.
KBC is also set to send a group of equipped journalists who will add more “Kenyan flavour” to the broadcasts.
‘’Apart from the live matches, KBC’s presence will also be felt on location as we shall send a crew to Qatar to capture many more exhilarating moments. KBC will also package World cup attractive properties both on TV and Radio for our audience’’, Maina added