Athletics Kenya (AK) has joined forces with CPF Financial Services to unveil the Mwanariadha Pension Initiative, a fundraising endeavor with two distinct schemes aimed at supporting athletes.
The initiative comprises the Mwanariadha Pension Plan, a voluntary retirement benefits scheme designed for active athletes, and the Athletics Kenya Veterans Endowment Fund, an Endowment Fund catering to retired athletes in need.
During the launch at Talanta Plaza-Nairobi, Jackson Tuwei, the president of Athletics Kenya, emphasized the significance of this initiative.
Tuwei envisioned the project as a powerful testament to sports’ ability to build engaged, inclusive, and flourishing communities. He anticipated a ripple effect extending beyond athletics, leaving a lasting impact on Kenya’s socio-economic landscape.
Sports Cabinet Secretary Ababu Namwamba, present at the launch, hailed the initiative as a game changer in athlete welfare. He emphasized its potential to redefine standards for supporting athletes and considered it the beginning of a new era in athlete welfare.
Namwamba outlined that the Mwanariadha Pension Initiative not only addresses the immediate financial needs of athletes but also aims to mobilize funds and support through various channels, including events and sporting activities.
THE SEED FOR ATHLETES’ RETIREMENT PLANTED AT THE LAUNCH OF MWANARIADHA PENSION FUND.
This morning, CS @AbabuNamwamba launched the Mwanariadha Pension Fund, a first of its kind; geared to cover the ‘nakedness’ of Kenya’s Athletics heroes after their golden and active years. pic.twitter.com/z3IfUumOw9
— Min. of Youth Affairs, Creative Economy & Sports (@moyasa_ke) November 30, 2023
He called for collaboration from corporate entities and government stakeholders to ensure athletes receive the celebration and support they deserve.
Hosea Kili, CEO of CPF Financial Services, expressed enthusiasm about spearheading this collaborative initiative, anticipating a positive transformation in the sports sector.
The partnership aims to enhance athletes’ well-being by promoting financial stability and fostering substantial progress through joint efforts.
