Skims, the shapewear brand founded by Kim Kardashian in 2019, has ventured into the realm of men’s fashion, unveiling a brand-new men’s clothing line.
The exciting expansion has been marked by a star-studded advertising campaign featuring renowned athletes Neymar Jr, Nick Bosa, and Shai Gilgeous-Alexander.
A New Frontier in Men’s Fashion
In a visually captivating promotional spot masterfully shot by longtime collaborator Donna Trope, these three prominent sportsmen showcase the brand’s three distinct collections: cotton, stretch, and sportswear. The move into men’s fashion marks a significant milestone for Skims, reinforcing its commitment to offering solutions to a diverse clientele.
Kim Kardashian on Skims Men’s Fashion Expansion
Kim Kardashian, the brand’s founder and creative director, expressed her enthusiasm for the venture, saying,
“The expansion into the men’s fashion space is a major milestone for the brand and a testament to Skims’ commitment to providing solutions for everybody.
“To have an icon like Neymar Jr as the face of our launch campaign, alongside NBA All-Star Shai Gilgeous-Alexander and the NFL’s top defensive player Nick Bosa, speaks volumes about Skims’ evolution into a brand that prioritizes comfort for all audiences, not just women. I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products.”
The exclusive collection will be available solely on Skims’ official website. Jens Grede, the CEO and co-founder of Skims, noted, “Skims’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of Skims’ existing customer base.
Entering the $111 billion U.S. men’s apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next generation of consumers.”
